Eye Candy: How to get Your Listings Seen on Ebay

Wait, didn't we do this already? How to get 100,000 people to look at your auction?

No, that article was about having a killer headline so your buyer will want to take a look. This is about having an attractive, informative and accurate ad that will set you apart from your competitors.

It’s true that Ebay is an enormous virtual marketplace with millions of vendors all over the world. With that kind of competition, it’s vitally important to go above and beyond the competition to get buyers to notice your listings. Luckily, the steps you should take, though critical, are few in number. Anyone can implement these tips to draw more eyes to their Ebay auctions.

1. Guard Your Feedback
2. Organize Your Listing
3. Provide Clear Descriptions and Photographs
4. No Typos
   
5. Multiple Payment Options
   

First, think like a buyer. Would you want to buy merchandise sight unseen, or would you prefer auctions with pictures? Do rushed or incomplete descriptions put you off? What if you saw a listing from a seller with several negative feedback comments stating that the merchandise was shipped late, or wasn’t as described? Chances are you wouldn’t want to buy from such a seller. Neither will buyers feel comfortable buying from you if these things are true of your listings and reputation.

So, to get Ebay shoppers to click on your auctions, always include clear photos of the item. Be sure to photograph any damaged spots as well. Use Ebay’s inexpensive photo hosting service, and always upload your pictures as 400 by 300 pixel jpegs of high quality. Ebay will resize the photographs to those dimensions anyway; if you create the pictures at that size, you will lose minimal detail after uploading.

Listings should be easy to read. Very disorganized listings can be distracting, and some buyers won’t want to spend time trying to decipher them when there are so many other, more user-friendly listings available. To keep buyers reading, use a template or HTML to make the item description easier on the eyes. You don’t need a lot of fancy code to make your item description clean and readable. Ebay offers an inexpensive listing designer that you can use if you’re not comfortable writing your own HTML tags.

While you’re evaluating the layout of your item description, also make sure that your listing isn’t filled with typos. If it’s hard to read, buyers will go elsewhere. Another thing to watch out for is the length of your item description. Buyers like to know details. If your listing has one short paragraph passing for an item description, you probably haven’t given them all the details they want. Go back and share more information about the item. If the product is damaged in some way, in addition to documenting the damage with a picture, you should also describe it in the text of your listing.

Offer a variety of payment options, including PayPal. Buyers will frequently skip auctions that require a check or money order as payment. PayPal allows buyers to use their PayPal account, bank account, or credit card to make a purchase. Most Ebay auctions offer Paypal, so yours should, too.

On Ebay, sellers have to compete against many other sellers hawking the same wares. If one seller has well-organized information and a good photograph of their item, they will draw the most views and bids. Don’t run buyers off with a hard-to-read listing. Employ these simple tips instead to make sure your auction gets seen on Ebay.

Using PayPal as a Payment Method on eBay

eBay auctions are more likely to be successful if the seller offers a variety of payment methods. It’s always a good idea to give buyers every possible chance to make a purchase. Checks and money orders work fine, but the preferred payment method for Ebay auctions is, and always has been, PayPal. If your auctions don’t list PayPal as a payment method, you might be turning away a lot of business. Here’s why:

PayPal was purchased by eBay, and the two services work seamlessly together. PayPal is like an online bank account. Users can deposit and withdraw money to and from their offline accounts, or they can make online purchases using their PayPal balance directly. Users like PayPal’s security and convenience. PayPal can also be used as a way to accept credit card payments from buyers, which is increasingly vital these days.

To sign up for PayPal, go to www.paypal.com. You can create a free account and start accepting payments immediately. Your PayPal account must be linked to an actual bank account or credit card. Note that Ebay pros recommend that you create a bank account specifically to use with PayPal. That way, if one of your transactions gets hit with a chargeback, your main bank account won’t be in danger of going negative.

PayPal will verify your account by sending two small auto-deposits of different amounts. Don’t get too excited, though. These deposits are just a few pennies. They take a couple of days to show up in your bank account. Once you see them, log back into PayPal to verify your account by entering the exact monetary amount of these deposits. Once your account is verified in this way, you can start withdrawing money to your offline account. You can accept payments into your PayPal account from the moment you open it, though.

Now that you’ve signed up for a PayPal account, you need to add Paypal as a payment option. This is a simple way to get more bidders and more money from your Ebay auctions. To add PayPal as a payment choice, go to your “Sell Your Item” details and check the box next to “PayPal”. Then you will need to enter the e-mail address you used to open your PayPal account. Once this is done, buyers will be able to pay you immediately via PayPal whenever an auction ends.

If you want to be able to deal with unlimited amounts of money each month in your PayPal account (which is recommended for high volume sellers), you should upgrade your account. Upgrading is free, and also gives you the option of accepting payment by credit card. To upgrade your PayPal account, simply log into PayPal and click “Enhance Account”. There will be a small fee taken from each transaction after you upgrade, but it is nominal when compared to the benefits of using PayPal.

Take a lesson from Ebay’s top sellers: give buyers as many payment choices as you can. This includes PayPal, Ebay’s number one preferred choice for payments.